It all started with a DREAM.
Detroit. Christmas Eve Night. 2011. Then 23-year-old creative artist Jaiden Shephard had a utopian dream about several 'undisclosed' phases of a fashion career. The 1st revealed phase was TIED By Jaiden and Jaiden Photografi: Custom Bowties and Photography. This phase completed over 100 runway shows, including 6 seasons at New York Fashion Week, local-regional TV/radio/magazine appearances, proms, weddings, and more.
The next and enlightened phase: 20/20. PARADOX VISION. In an imperfect world during the rigors of the 2020 pandemic, jaidenbrand was created in an era where streetwear became more of a necessity rather than a choice. Extended quarantines. Zoom meetings. Oversized and Often-Worn Sweatshirts. Corner store runs. Cocktail dresses and Bowties collecting dust. Society faces a new normal. Changes must be accepted by adapting to new waves the current brings. And that's where jaidenbrand comes in.
jaidenbrand is a timeless, inclusive, Noir lifestyle brand. It is comprised of ALL-BLACK hand-painted and hand-distressed streetwear accessories and limited apparel. Including utilizing Noir-style photography methods. jaidenbrand is an essential entity made for the Creative at heart, no matter their occupation, race, religion, origin, sex orientation, or lifestyle.
Inspired by the grit and hustle of its native Detroit. Based in Brooklyn, New York. (Day-to-Day Clerical Operations: Detroit)